BRIEF
NiQuitin Minis helps smokers to quit, day by day, by replacing one cigarette at a time. We have to create a gift, that works as a motivational aid, for people who starts using our product.
IDEA
Smoking is like a prison: when people try to quit, they count the days.
SOLUTION
We created a calendar that helps people in daily fight against smoking, by using the prisoners’ language. They delete every day the cigarette they didn't smoke and motivate themselves, watching the days go without smoking. At the end, they have something to be proud: a blank calendar, symbol of the cigarettes smoked in the past year.
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